Thirty women’s organisations and other groups have now signed this open letter to Priyanka Chopra asking her to officially pull out of Vedanta’s shameless Our Girls Our Pride PR campaign. The TV campaign with Indian channel NDTV aims to paint the notorious mining company as a saviour of women’s rights, rather than the human rights abuser they have been repeatedly proven to be. (See previous article ‘Vedanta’s Our Girls Our Pride campaign is a farce and a sham’).
We hope Priyanka will see sense and respond to the call of worldwide and Indian women’s movements to stand by India’s women and girls and withdraw her part in this PR scam on the part of Vedanta.
Dear Priyanka Chopra,
We the undersigned, representatives of the women’s movement in India, the UK and the USA are deeply shocked and dismayed to hear that you have agreed to become a Brand Ambassador for a campaign ‘Our Girls, Our Pride’ launched by one of the most notorious mining companies in the world – Vedanta Resources. Are you aware that Vedanta’s activities are destroying the lives of thousands of girl children in Odisha, Chhattisgarh and other states of India where the company is active and also in many countries of Africa? Are you aware also that the struggle against Vedanta’s activities has been led by women and girls?